The following are career highlights from past and current jobs in integrated marketing communications.
Brand Strategy
OPEN Forum
Supported the 2007 launch of American Express OPEN, a program designed to help small business owners grow their businesses by providing information and resources online (@OPENForum).
Oversaw multiple advertising, digital and content agencies to create and implement campaigns via direct mail, email, web and newsletters for OPEN Forum.
The National Trust for Historic Preservation
Designed and implemented outreach programs to support a strategic marketing plan designed to reach the 15 million local preservationists across the country looking to have a deeper relationship with history, culture, and americana. This Field Guide to Local Preservationists explains the research behind developing these target audience personas.
Digital Engagement
Please click on the links below for more info....
The Golden Compass WWF Partnership
The Golden Compass Public Service Announcement
University of Southern California, Virtual Field Practicum Video
Retail Marketing Partnerships
Here are a few of the marketing partnerships that I lead - spanning cause-related marketing promotions, licensed products and digital advocacy - designed to raise awareness and funds for many good missions.
